Look Who Is Benefiting From Japan’s Demographic Decline!

It’s official. In Japan the number of children has fallen below the number of pets.

This has created a boom industry of treating pets as child substitutes:

Families increasingly regard pets as an alternative to having children – and are lavishing all manner of privileges on them, including dog kimonos, fake fur coats, 1,000 pound Hermes leather tote bags, 230-pound designer jeans and even school uniforms.

Moreover, such wardrobes are accessorised with nappies, jewellery and designer dog buggies of the type favoured by yummy mummies, all ‘must-have’ items for any image-conscious dog owner.

The pampered dogs even sit on chairs to eat specially prepared organic food that can be shared with their owner.

The other offers to spoil the pet silly are yoga classes, ‘lotions and potions’ and hot spring resorts to help the frazzled pups de-stress.’

You may think that as a Veterinarian I would be welcoming this kind of doggy spend-spend but I do not.

Why? – because in the long term this kind of societal delusion will lead to demographic disaster.


About Dr Vadim Chelom

Dr Vadim Chelom is a Registered Veterinarian, a writer and an educator

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