‘We work hard and do the best for our clients but a lot of pressure comes from head office. The pressure is not so much to just make more money but to show ‘growth’. That means doing more business during next quarter then we did during last – no matter by what means. The head office needs to see ‘growth’ so that when they feed our numbers into overall franchise performance it looks like the business is expanding. This brings in new investors and shareholders.’
The Veterinary profession always had to battle the perceived conflict of interest – money Vs profits. But this brings the conflict to a whole new level:
Veterinarians rely on support from their clients. No matter how business-focused, a Vet needs to so a good job to keep the clients coming back. But what if the ‘manager’ is himself a franchise employee who needs to show ‘growth’ to impress the head office. He doesn’t care about the clients coming back because by that time he may be in a different branch or, with luck moved up the management ladder. Would such ‘manager’ care about your pet’s needs?
You all know which clinics are owner by large Veterinary franchises and I would not list them here.